Rumour has it that the puffa jacket is back. Something that would only be acceptable in the coldest of weathers and sometimes not even then. But apparently it's now the latest trend and a key item for your winter wardrobe. So what's with the sudden turn around? The reinvention of the puffa came about during the a/w 11 collections of many designers. Isabel Marant created a long gilet puffa, Alexander Wang reworked them into ponchos and anoraks and Thakoon Panichgul gave it a blue and red check pattern with an hourglass design. Even though I may not be the biggest fan of puffa's this reinvention may have me changing my mind.